The following campaign was created to help a client in presenting common problems facing financial institutions and solutions to address them. The content in this campaign was collected from an interview with the founder of the company and research the copywriter did to support the claims made in the interview. After being provided copy, I worked with the art director of the company to design 5 deliverables for the client: An infographic, an e-book, a listicle, a thought leadership article, a few landing pages including a hub page that housed the previous items, and a series of emails to send to potential clients to promote the download of these items. I also designed some digital display ads and some social media posts for the campaign.